47 Facebook Stats That Matter to Marketers in 2021

 


I personally found this really interesting and wanted to share with you.

Hootsuite recently shared this article - Facebook Stats that Matter to Marketers. These are pretty intriguing to look at!

acebook is the biggest of all the social networks, by far, based on just about every measure. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere.

Let’s explore the Facebook stats that will matter to marketers this year.

General Facebook stats

1. Facebook has 2.74 billion monthly active users

That’s an increase of 12% year-over-year from September 2019.

If there’s one stat that proves the importance of incorporating Facebook into your marketing strategy, this is it. There’s simply no other platform that offers this kind of reach.

2. Facebook reaches 59% of the world’s social networking population

It’s the only social platform to reach more than half of all social media users.

3. Facebook is the world’s third-most visited website

It’s outranked only by Google and YouTube. When people spend time online, there’s a good chance they’re spending it on Facebook.

4. Facebook is the second-most downloaded app

And Facebook Messenger is number 7. Only TikTok beats Facebook for downloads.

Again, this indicates how prevalent Facebook is in our day-to-day lives, whether on the web or on our phones.

5. Facebook turns 17 years old in 2021

Mark Zuckerberg launched the first version of “The Facebook” on February 4, 2004. Most high-schoolers have never known a world without Facebook.

There’s no doubt that in those 17 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below.

6. 63% of Facebook staff are men

The company has been working on increasing diversity in its workforce, and the percentage of male employees is trending down from 69% in 2014. But men still make up the majority of workers at Facebook, and they fill a whopping 75.9% of technical roles.

Facebook user statistics

7. 57% of Facebook’s audience is male

And 43% is female. (Facebook limits its gender reporting to male and female.) For comparison, Instagram is almost equally split between men and women.

8. 32.4% of Facebook’s audience is aged 25-34

That’s the largest audience segment by age. The next largest group is aged 18-24, representing 23.5% of Facebook’s audience. Only 4.7% of Facebook’s audience is 65 or older, and only 5.8% is 17 or under.

9. 95% of the U.S. population over age 12 is aware of Facebook

Who are the 5% who have never heard of the social media behemoth? Good question.

10. 63% of the U.S. population over age 12 uses Facebook

While almost all Americans know about Facebook, about two-thirds of the population actually uses it.

That’s down from a high of 67% in 2017, but up from 61% last year.

 

Read the rest on Hootsuite!

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