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  Facebook launches new ways for content creators to monetize In case you weren’t aware: we live in a content economy. And Facebook is doubling down on its role as a central marketplace for creators. From 2019 to 2020, the number of content creators making over USD 10,000 monthly grew by 88%. This year, creators will probably make even more, as Facebook introduces new ways to monetize their work on the platform. Short video monetization Creators may now earn revenue from short-form video. Previously, only videos three minutes or longer could be monetized. Now pre, mid, post-roll and image ads can be added to videos as short as one minute. In the coming weeks, the platform will begin beta-testing the monetization of Facebook Stories with ads that look like stickers. Looser eligibility requirements Along with the broadened scope of video comes a broadened scope of eligibility. With loosened criteria, more creators will be eligible to tap into this revenue program. To...

  In searching around online, I came across this article. Wow, I had no idea - did you?  It’s no secret that the importance of growing your social community is imperative for success. But what does that look like when algorithms are frequently changing and platforms are constantly rewiring their features? It wasn’t too long ago when that metric was measured by the number of “likes” on your Facebook business Page. After all, the more “likes” on your page, the more people would see your content, and therefore engage with it. However social media marketing has evolved over the years, and metrics that were important in the past just aren’t as relevant today… in fact… Facebook is permanently removing business Page “likes.” Ah, yes. Yet another reminder that “change” is the only constant with social media marketing. Only a few short years ago, growing your social media presence all started with that initial action of liking a Facebook Page. So, why is Facebook...

  Really neat article on the many many many many changes with Facebook. I guess all social media is pretty much like this. Wanted to share this one though! “The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Click here to read the rest of the article.

  I personally found this really interesting and wanted to share with you. Hootsuite recently shared this article - Facebook Stats that Matter to Marketers. These are pretty intriguing to look at! acebook is the biggest of all the social networks, by far, based on just about every measure. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere. Let’s explore the Facebook stats that will matter to marketers this year. General Facebook stats 1. Facebook has 2.74 billion monthly active users That’s an increase of 12% year-over-year from September 2019. If there’s one stat that proves the importance of incorporating Facebook into your marketing strategy, this is it. There’s simply no other platform that offers this kind of reach. 2. Facebook reaches 59% of the world’s social networking population It’s the only social platform to reach more than half of all social m...