The Top Facebook Updates You Need to Know

 

Facebook launches new ways for content creators to monetize

Facebook creator studio

In case you weren’t aware: we live in a content economy. And Facebook is doubling down on its role as a central marketplace for creators.

From 2019 to 2020, the number of content creators making over USD 10,000 monthly grew by 88%. This year, creators will probably make even more, as Facebook introduces new ways to monetize their work on the platform.

Short video monetization

Creators may now earn revenue from short-form video. Previously, only videos three minutes or longer could be monetized. Now pre, mid, post-roll and image ads can be added to videos as short as one minute.

In the coming weeks, the platform will begin beta-testing the monetization of Facebook Stories with ads that look like stickers.

Looser eligibility requirements

Along with the broadened scope of video comes a broadened scope of eligibility. With loosened criteria, more creators will be eligible to tap into this revenue program.

To qualify for in-stream ads, Pages need to have 600,000 total minutes of video viewed. This can be any combination of on-demand, live, and saved live video views over the past 60 days. Pages must also have five or more active video uploads or saved live videos.

Live video ads

Facebook is also expanding the ability for creators to use ads in live videos. Previously, this program was invite-only. Now, content creators just need to have 60,000 live minutes viewed in the last 60 days. (Advertisers can choose to exclude their ads from being shown in live streams when setting up campaigns.)

Content creators can check their eligibility or submit their Pages for review through the Creator Studio.

More information on these new revenue streams here.

Stars program enhancements

live video ads
Source: Facebook

Facebook launched its Stars program about six months ago to allow creators to monetize fan interactions during live streams. (More about Facebook Stars here.)

Some said, “Facebook, stop trying to make Stars happen.” Facebook didn’t listen, and announced this month that it will be investing $7 million in the near future to encourage consumer education and adoption of Stars.

Practically speaking, this means select users will see an offer to claim free Stars, which they can send to their favorite content creators. (It’s like a celestial tip!) Creators can then cash in those stars to increase their earnings.

Along with pushing the use of Stars in general, Facebook is also announcing enhancements to the program. Star senders already receive badges to help them stand out in live chats; now, comments sent with Stars will also be pinned where others can see them.

Additionally, Facebook has introduced virtual gifts for viewers to send to content creators. (Sounds familiar…)

Stars will also be tested for video-on-demand in addition to Live.

Paid online events expand to more countries and markets

Facebook stars program

To accommodate the shift of so many in-person events to virtual due to the pandemic, Facebook introduced a paid online event feature back in August. Reportedly, the tool was a smash hit, allowing content creators to earn revenue through cooking classes, live podcast recordings, make-up tutorials and more.

Now, the feature is expanding to 24 additional countries: Argentina, Austria, Bangladesh, Bolivia, Colombia, Denmark, Ecuador, Egypt, Guatemala, Hong Kong, Indonesia, Ireland, Malaysia, Morocco, New Zealand, Peru, Portugal, South Africa, Switzerland, Taiwan, Thailand, the Philippines, Turkey and the United Arab Emirates.

In addition to opening up paid online events to a bigger global audience in the coming weeks, Facebook also plans to unlock its fan subscription feature to 10 more markets.

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